THE 9 CHAPTERS · REAL PRICES · PUBLISHED BY US FIRST
The Declared Ladder
Any skeptic can describe this as a funnel — free → $97 → $1,555 → $3,500 → $25–50k — and the description is accurate. That's why we publish it first, complete, with prices and disqualifications. When someone tells you “it's a funnel,” the answer is: yes — here's the version we published ourselves. Read who should NOT climb. The attack becomes the proof.
“Most people should stay at chapter 2 and never pay us again.”
NOTE: this is the only page on the site where $97 and $297 appear together — because it is the complete ladder. Everywhere else, they never share a page.
THE LADDER, CHAPTER BY CHAPTER
- CH 1EL ARCHIVO — the PDF “The Declassified Protocol”
$0 + email
IDENTITY · Reader
- CH 2EL ESPEJO — connect your ring, 60 seconds
$0 + data
IDENTITY · Measured
- CH 3EL MÁSTER — Buddha reads your wearable: analysis + 21-day plan
$97/mo
IDENTITY · Subject
- CH 4HOMO NOVUS · THE SUPERHUMAN PROTOCOL — 28 days
$1,555 cash (always the lowest) · 2×$833 · 3×$577 · 4×$444 · 5×$366 · includes 2 months of the complete La Schola → $2,500 when the 100 close
IDENTITY · Operator
- CH 5EL LABORATORIO — La Schola Completa, post-graduation continuity
$297/mo
IDENTITY · Subject-author
- CH 6THE PRIVATE CIRCLE — THE ARCHITECTS
$3,500 · by application
IDENTITY · Architect
- CH 7LA FÓRMULA — personalized supplementation, from your seriesIN DEVELOPMENT
IN DEVELOPMENT — the first of the three to arrive · price TBD
IDENTITY · Formulated subject
- CH 8LOS CIMIENTOS — the ClinicIN DEVELOPMENT
$25,000–50,000/yr · IN DEVELOPMENT — the second to arrive (Year 2)
IDENTITY · Foundation
- CH 9THE NEXT INSTRUMENT — our own hardwareIN DEVELOPMENT
IN DEVELOPMENT — the third to arrive
IDENTITY · —
Below, the full table: the belief each chapter installs, who should NOT climb, and each chapter's graduation condition.
| Ch | Product | Price | Identity | Belief it installs | Who should NOT climb | Graduation condition |
|---|---|---|---|---|---|---|
| 1 | EL ARCHIVO — the PDF “The Declassified Protocol” | $0 + email | Reader | “It wasn't a gift. It was a protocol.” | Nobody — it's for everyone | Finishing it with one question: what dimension do I start in? |
| 2 | EL ESPEJO — connect your ring, 60 seconds | $0 + data | Measured | “I'm unmeasured too — and my slope has a number.” | Anyone without a wearable (there's a route: get the instrument first) · anyone who doesn't want to see their data | Their 21 baseline nights completed |
| 3 | EL MÁSTER — Buddha reads your wearable: analysis + 21-day plan | $97/mo | Subject | “This can be operated daily.” | Anyone seeking fast transformation (this is measurement, not intervention) · anyone who won't check the report 3+ days/week | “El Máster stops making sense when your numbers have been flat for 3 months and you already know why” — published on its own sales page |
| 4 | HOMO NOVUS · THE SUPERHUMAN PROTOCOL — 28 days | $1,555 cash (always the lowest) · 2×$833 · 3×$577 · 4×$444 · 5×$366 · includes 2 months of the complete La Schola → $2,500 when the 100 close | Operator | “I can enter at will — and my ring referees it.” | Anyone who hasn't completed their 21 nights (hard gate) · anyone who can't sustain 20–30 min/day · safety screen: dissociative history → version without the states layer | The full 28 days + their Transformation Report |
| 5 | EL LABORATORIO — La Schola Completa, post-graduation continuity | $297/mo | Subject-author | “I'm still inside — my series is part of the research.” | Anyone who hasn't graduated from the 28 (it doesn't exist for them yet) | You stay for value, not for a lock: cancel when the laboratory stops telling you new things |
| 6 | THE PRIVATE CIRCLE — THE ARCHITECTS | $3,500 · by application | Architect | “I don't receive reality — I design it and sign it.” | Anyone seeking coaching or guru-style access to the founder (here you buy the SIGNATURE, not the attention; the founder doesn't vote) | Cohort of 10 · closes at 10 documented cases |
| 7 | LA FÓRMULA — personalized supplementation, from your series⚠ IN DEVELOPMENT | IN DEVELOPMENT — the first of the three to arrive · price TBD | Formulated subject | “My line says what I lack. The formula answers.” | Anyone without a baseline (the formula is designed FROM their data, not from a catalog) | Formula review against the series, every cycle |
| 8 | LOS CIMIENTOS — the Clinic⚠ IN DEVELOPMENT | $25,000–50,000/yr · IN DEVELOPMENT — the second to arrive (Year 2) | Foundation | “The line runs deeper than the wrist.” | Almost everyone: you arrive by referral, not by purchase. “Most people don't need to get there. We do need it to exist.” | — |
| 9 | THE NEXT INSTRUMENT — our own hardware⚠ IN DEVELOPMENT | IN DEVELOPMENT — the third to arrive | — | “The story began with an instrument they lacked. It ends with us building the one that doesn't exist.” | — | — |
The last three chapters are IN DEVELOPMENT and are declared as such — in order of arrival: first the formula, then the clinic, then the hardware. Declaring what doesn't exist yet is the same costly signal as publishing what doesn't work: nobody building a predatory funnel publishes its ceiling with a “not yet”.
THE LADDER'S ARITHMETIC
- — The Ch 3 → 4 upsell is arithmetic, not persuasion: 12 months of your AI = $1,164; the protocol costs $1,555, includes 2 months of the whole system ($594 at real price, 2×$297) — and you come out knowing whether you want the full system.
- — The Ch 4 stack: $5,894 → $1,555 (3.8× ratio), with components at real, verifiable prices on our own pages. Cash is always the lowest total; every plan's total is published.
- — Month 3 of Ch 4: two worthy doors — $297/mo (everything) or $97/mo (your AI + your laboratory, on your data) — or you leave graduated. Neither one pushes.
- — The guarantee lives only in Ch 4: positive impact on your biomarkers or you don't pay — against your own baseline.
- — Hard commercial separation: no buyer on this ladder ever receives a commission offer. Ambassadors is a separate, declared track.
THE RULES OF ASCENT
- — You never climb out of failure. You climb out of success with an exhausted instrument — each product declares its own limit and hands off on its own.
- — Hostage test: every chapter stays complete and usable forever without buying the next one.
- — Bus test: Ch 6 exists without the founder — the product is the signature and the registry, not the man.
- — No chapter closes on a buy button: each one closes on the lack only the next resolves.
You enter reading someone else's line. You leave as a line others will read.
THE EXPERIMENT IS STILL OPEN
Start at chapter 1 — free